INTERVIEW WITH LIFESTYLE AND PORTRAIT PHOTOGRAPHER @iamjaredyeoward
Firstly, can you start with a little bit about yourself?
My name is Jared, I'm a qualified builder by trade been doing that for 13 years, hung up my tools to find what lights me up.
I Stumbled upon a role at Lululemon and it was in this job that I found myself wanting to pursue photography for the rest of my life, it has almost been two years since I first picked up the camera and I can't put it down.
I am New Zealand born and proud to call NZ home, I had recently been living in Australia for the last 6 or so years. Sydney, Adelaide and The Gold Coast. My favourite was definitely the Gold Coast, It's not like you hear about, you can go 45 mins, and you're in the mountains and the same, and you are at Byron Bay.
I am an identical twin, I'm the younger one by 7 mins. I love coffee like a lot, I will have a long black thanks, or a nice cold brew if it's hot outside.
My favourite meal of the day is breakfast.
One of my other passions in life is PEOPLE, I learn from them and understand new ways of communicating and speaking. Oh did I say like coffee???
What equipment do you use to create your images and why did you select it?
I'm a canon guy. It's a great brand, and I love the Colour science on skin tones. I have been using the 80d but I recently upgraded to the 6d Mark ii. I edit all of my images in Lightroom on apple Mac. I went with mac because airdrop onto my iPhone makes life so much easier #lifechanging.
What would be your favourite lens and why?
That's a hard one... For portrait shots, I love the nifty 50mm It's just so crisp and clean, for $160 it's too good to pass up and everyone should have one!
And for landscape / Lifestyle canon 24-105mm L4 ( and I was going to sell it ).
Which photographers have inspired you and why?
Man so many, mostly everyone I follow on the instagram. If I had to narrow it down, it would have to be Peter Mckinnon because I started watching his youtube when I first started out, and he has given some great advise, that definitely helped me. I wouldn't say I want to be like him, but I appreciate his journey. The next would be The legend In Sydney Lindon Marceau @marceauphotography he only shoots natural light, a lot of fitness models and swimwear. But what I really love about him is that he wanted to take the time to hang out with me when I was amateur as and just hang out. He has given me endless feedback on my images and has always offered to be there as a friend and Photographer. We need support and feedback; it's a gift that help’s us grow.
What do you think has helped form your world view?
Great question, For me and it's been hard at times understanding that this is my journey, not anyone else's. By all means, you can be inspired by someone and want to replicate their work. However, I felt this was sending me down a path that didn’t resonate with who I am. I started to lose my passion because I wasn’t presenting my story as I saw it to the world.
I need to walk my own path and not be so worried about what the next person is doing, celebrate them for their journey but definitely be true to yoursel . Not everyone is going to like what you produce, and that's ok, Heck I don't always like what Peter puts out but I can still appreciate his work and skill.
That's another thing, I need to learn to enjoy my own Art and take the time to reflect to see how far I have come. Not playing that comparison game is essential for creative drive, otherwise It will kill your joy and passion. It certainly did for me.
Three things you have learnt this past year?
Value who are you and what you have to offer. Be proud of the work you do. You can put a dollar sign on, and that is ok. If you know you can produce a great result be bold and know your real value, then other people will see that too.
That people are only doing the best that can with the tools have have learnt along the way, and If I dislike them, It is is because I see apart of myself I do not like. Remember this other people are or greatest teachers.
Keep practising your skill, get out there and try different compositions, locations and genres ( I'm preaching to myself as well ) Use one lens rather three different ones to challenge yourself and really learn what it is capable of, being adaptable in photography is essential.
What inspires your creative vision?
Having conversations with people that are doing what they love, it like a fresh wind on my fire that I already carry. I get some ideas in those moments and it helps me remember why I do what I do. Real conversations about everything and anything. True connection. How you do one thing is how you do everything.
How have you developed your imagery over the years?
A Printer... lol no jokes.
This is easy for me to answer and it's harder than you think. But what I have done is change who I am. When I change/develop my inner world my outer will vary; therefore my outlook will be different because I'm tapping into a deeper/higher version of myself. So in a nutshell It is going through the journey of healing from past wounds in order to be the best version of myself.
How would you describe your current photographic style?
Hmm, I would say Lifestyle, but I think it changes all the time.I do want to move into portrait photography.
What is something you wish people understood about photography?
Don't to for the likes, it is not taking a photo adding a preset and it's done. Find your style/ find what YOU love, not what other people enjoy.
How do you maintain your enthusiasm for creating?
I go out and shoot with other photographers, and I keep learning. Finding people that love what you do is vital. We all loose enthusiasm and that's ok. I know that just taking your camera and going for a walk without the pressure to shoot, fills your cup up ! #key
What do you hope people feel when they look at your work?
I would like people to feel heard and understood, I want people to see and feel what I capture ( I'm still working on that) .
Finally, do you have any advice for aspiring photographers?
Learn the basic camera fundamentals, ISO, F-stop and shutter speed. Find people that inspire you, and I believe this will start you on a path to where you want to be. The most important part is to trust in the journey and don't view mistakes as a negative thing, enjoy it for what this journey is right now in this moment, take time, heck I'm still at this place. Just enjoy what you do that is where the true riches in life are.
See More of Jared’s work on Instagram @iamjaredyeoward